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Insider Advice: Soraya Cayen’s Tips for Hosting Memorable Events

Emili Vesilind | November 5, 2015 | RETAIL DETAILS

“Soraya Cayen is serious about her events. The retailer and owner of fine jewelry showroom Cayen Collection in Carmel, Calif., hosts some of the most delightful, luxurious-feeling events and trunk shows on the West Coast, spotlighting exceptional fine jewelry collections such as Victor Velyan and Lydia Courteille. We asked Cayen to dish on her approach to planning and promoting in-store events.”

Go Big or Go Home

“I approach every event in a different way and try to create something that has a feel that matches that of the artist. And I’m also not afraid to spend money to make my clients feel appreciated, with zero expectations for sales.

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